Black mechanical keyboard and gaming mouse RGB backlit by orange LEDs and a black gaming headset with orange accent colours laid on a desk in a dark room.

Creative direction for ADX gaming photoshoot

ADX Gaming, a sub-brand of electronics retailer Currys, launched a new product line in 2018. ADX aimed to align themselves with other gaming brands on the market.

My role was to compile inspirational imagery from their biggest competitors. I created a shot list for the marketing team to capture new and dynamic imagery of ADX products.

An top-down view of an ADX mechanical keyboard with orange RGB backlighting

Angled view of an ADX gaming headset with orange accent colours

Cropped view of a black and grey ADX gaming chair

ADX gaming headset laid on a desk in a dark room with the cable snaking to the bottom of the image edge. The headset is lit by an orange glow.

Dramatic angled view of an ADX gaming mouse

Cropped view of the back and arms of a black ADX gaming chair with orange accent colours.

Dramatic angled view of and ADX mechanical keyboard with orange RGB backlighting

Side view of an ADX gaming mouse with orange RGB backlighting

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